17 REASONS TO MAKE VIDEO A PRIORITY FOR YOUR BRAND

 
  1. According to a report published by Forrester, including video in an email leads to a whopping 200-300% increase in click-through rate.
  2. Unbounce reports that including video on a landing page can increase conversion by 80%.
  3. 90% of user say that seeing a video about a product is helpful in the decision process.
  4. According to ComScore, the average user spends over 16 minutes watching online video ads every month.
  5. Forrester researcher Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words.
  6. According to NIELSEN Wire, 36% of online consumers trust video ads.
  7. 92% of mobile video consumers share videos with others, according to Invodo.
  8. 46% of users take some sort of action after viewing a video ad, according to Online publishers association.
  9. After watching a video, 64% of users are more likely to buy a product online, according to ComScore.
  10. Comedy is the most popular form of online video content among all viewers at 39% followed by news (33%) and music (31%) according to Burst Media.
  11. 96% of B2B organizations use video in some capacity in their marketing campaigns of which 73% report positive results to their ROI, according to a survey conducted by ReelSEO.
  12. 1/3 of all online activity is spent watching video.
  13. Enjoyment of video ads increase purchase intent by 97% and brand association by 139% according to Unruly.
  14. According to Implix, an introductory email that includes a video receives an increase click-through rate by 96%.
  15. Mist Media reports that the average internet user spends 88% more time on a site with video.
  16. Animated explainer videos increase conversion rates by 20% according to Unbounce.
  17. Including a video on your homepage can increase conversion rates by 20% or more, according to ReelSEO.